The Role of Internet in Marketing Essay Example for Free

The Role of Internet in Marketing EssayIn this task I will be discussing a genuinely important subject of to daytimes world of business which is cyberspace merchandise. To start off my task, I am going to chip in a general idea of record of the internet, general functions it can perform and how the internet has generally changed the society in many different ways and aspects. The history of establishing the internet originally goes back to 1950s and thats when it first came on the scene, no one ever thought of the possibility that this project of internet would go quite far with the time. Nowadays, theres no one that doesnt depend on internet/computer usage.Wed clearly see that virtually of the important daily processes and work be most likely to be done with the wont of the internet there would be no such big popularity for computers in our todays society if it wasnt for the internet. The 1970s was the period when networks were interlinked, 1982 is the date when world wide network was established and 1995 can be pointed at as the year when internet was widely commercialised. The internet functions in many different areas and its always useful and helpful to everyone in order to process their different needs. For example, internet function such as E-mail provides a great mean of communication, not only between businesses (B2B) but also its very useful between businesses and customers (B2C) as well and customers to customers (C2C) communications too.The Internet is also considered to be the most common, advantageous and fastest source of gathering information, for instance the helpings that the internet presents such as the World Wide Web (WWW) holds tremendous amount of information, much of which is easily accessible and available 24 hours per day. also, another use of internets wide helpers is that you can process payments through it very easily and smoothly there are so many advantages of online payments/ proceedings which the internets ser vice provides. Some of these advantages include businesses earning more by enabling customers globally to make their own purchases at any time of day or night, which basically subject matter that an online store-front is open for shoppers 24 hours a day, 7 days a week, and 365 days a year.Also, online banking services provided by a fortune of banks is considered to be hugely cost effective, thats because banks dont need to have too many personnel or clerical staff close to to help stunting the banking transactions done. Example of B2B the internet is very useful in B2B operations generally, for instance a company like HM are cooperated with the Royal Mail for the purpose of delivering the goods to customers and that requires HM to be in consistent interaction with the Royal Mail.The internet has do it a lot easier for HM to interact with the Royal Mail and track the items they sent and the orders they receive from their different warehouses across several countries. Example of C2C there are many examples for how easy the internet has made it for C2C operations and interaction, the example for this would be the service that Facebook and other communication websites provide like Twitter and that service is basically the accessibility to all people to come about and interact so this interaction can involve customers messaging each others to enquire about crops and goods.Now Im going to relate the marketing mix to internet marketing and how it developed into the extended marketing mix. This will be done by taking each element of the marketing mix, describing how the internet has affected them.Extended Marketing MixThis marketing mix is a tool which marketers use to describe their marketing strategy. It is constructed of the original 4Ps and it expands the number of manageable variables from the four in the original marketing mix model to seven.Productthere are some products/services that wouldnt exist without the internet, for instance the service that Sky pe and Yahoo Messenger provides which includes the ability to make free computer-to-computer calls and the utter cheap calls from computer to phones and mobile phones globally. These services/products are obviously not tangible which means that theyre nonphysical sort of services unlike services such as personal training for instance. Place (non physical boundaries)The internet in itself is considered to be the biggest non-tangible place for communication where most people from all over the world get the chance to communicate and interact. This is widely and commonly apply by individuals through websites such as Facebook, Twitter etc. also virtual tours that are web-based accessible gives better experience of getting to discover places that users would generally be ineffective to interact with, this can be done through Google Earth, Google Maps for instance. PriceDisintermediation is a term that basically defines trading directly without needing any sort of mediation. This word is used to describe many internet-based businesses such as eBay and Amazon, these businesses offer products directly to customers online rather than going through traditional retail channels. By doing so, companies and businesses can sell their products a lot cheaper and faster as well because the goods would be directly delivered to customers without no involvement from the middlemen. It is believed that the internet will transform the way products are bought and sold, and disintermediation is the motivating rack behind this revolution.PromotionPromotion is basically the manner by which businesses communicate with customers. By promoting, customers get to make a decision to purchase a product or service. This can be done through the use of internet by nearly most of the online-based companies such as eBay and Amazon, this is called e-mail promotion, eBay and Amazon in particular can disturb and target their customer needs and send them matching offers to what theyre interested in through their online marketplace which helps both companies to reach new customers and promote and advertise very widely. This also gives the ability for businesses to spot what their customers different needs are and by doing so they can offer them detail products matching their specific needs.Cookies are very helpful on promoting for businesses as well cookies are basically bits of information associated with the accounts of online market customers and shoppers such as on eBay and Amazon, they are normally saved on customers computers to make their online shopping experience quicker and easier. Cookies are used by eBay for instance to recognise customers when they sign in to their website for the purpose of remembering their preferences , and by doing so, eBay and Amazon are able to send their customers the offers theyre most likely to be looking to and the products and goods theyre interested in. populateIts very vital and crucial for any business to have the right people/staff in order to provide sufficient service to the customers. For example, the admin team behind FAQs, forums with other customers. I would say that its impossible to close a sales deal without the interaction with customers. Also, the business blogs which are a corporate tool for communicating with customers are very helpful in terms of sharing knowledge and expertise with all the customers.These blogs basically aims at sweeping the business community in a smart way of sharing information about the business online, theyre really an example of an excellent method to share a companys expertise, build additional web traffic, and connect with potential customers. Its fundamental for any online-based business to anticipate and take in their customer needs thats why understanding customers profiles in terms of their demographic, psychographic, economic and usage-based segmentation is vital to businesses in order to achieve that, marketers must get serious about matching their site strategie s to the needs of their target customer market segments.ProcessUsing the internet to do shopping, online banking, and other different types of practices and operations made it a lot easier for businesses as well as different types of people. In our modern world, the internet has grown its popularity and become one of the important methods in linking between businesses and customers as well. One role of internet in business is also the ecommerce websites and online payment solutions that allow people to shop online from the comfort of their homes. Also, another matter the internet has also provided is online banking which has made it a lot easier for people involved in banking activities to manage their accounts, pay bills, and manage their bank accounts generally.Physical EvidenceIn terms of Physical Evidence, the internet has provided lots of services that allow the users of it to have access to different types of media resources by which they can gain knowledge about a specific p roduct/service. For example, if someone is thinking of buying a new mobile, they can have access to lots of video reviews of it online in different websites and places. Also the internet has made price comparison service very profitable, thats because the number of online shopper is increasing daily and the internet has made it at ease for them to study prices between different online marketplaces such as Amazon and eBay etc.

Hardware and software report Essay Example for Free

Hardware and software report EssayThis logo is attractive as it advertises its name in its logo and so it is a useful selling point, this is unlike other logos such as the Apple logo where there is no text. second logo uses 2 colours and therefore it go tos clean and professional and unlike other logos such as the old Fanta logo (which is cluttered and non colour coordinated). Thirdly this logo is a definite improvement for previous BA logos, such as the one released on the Queens Birthday in 1991. However the logo hasnt been updated for just over fifteen years, certainly there devote been modifications and improvements, and however BA hasnt changed it completely. A report done by The economist shows this could be why BAs sales have been dropping gradually over the past decade. This logo represents the British based airline Monarch. This logo uses two complementary color colours, which are purple and yellow. The crown image is very clever because it matches the name of airl ine. The colours are used to great effect on the crown, the middle portion of the crown is filled in with a golden yellow, and the two sides match the purple font.The crown is in a bold shape of an M so that people will notice that it belongs to Monarch Airways. It is extremely simple but withal very clever and unique Ryan Air is an Irish Airline ac familiarity who specialise in cheap flights. This logo is simple and quite plain and dull. The writing is big and bold so that people can read it from a long distance and so that it stands out and it has a short slogan underneath persuading potential customers to fly with them. It also has a small image of a golden harp but its not on the subject of flying, planes, or holidays.The Ryan Air logo is far too plain and doesnt use the beautiful two colours to effect. 2. 2 My Logos 2. 3 My Final Logo Mr Jones chose this logo, because he believed this logo represents the ethos and nature of the company. This is one of the only logos to have the slogan of the company underneath. He believed that this was an essential marketing point, which reflects the company. After research of existing logos (both travel and non-travel) and their colour scheme, I chose brow, yellow, and black.He chose the computer designed logos because they look more professional and pleasing to the eye. Another factor that was imperative to my chosen design is the survey I carried out (see Appendix C for completed survey). 2. 4 Task Evaluation How did you choose what features to include in your logo? I looked at three unalike logos and evaluated the good and the bad things about from each one logo, and then constraind each of my own logos and trying to include all of the good features that I had spotted, to make it as effective as possible.I also created a survey on what customers wanted to see in a logo which has given me more of an insight into customers needs. What hardware and software did you use? To create these particular logos I used Hard ware Dell Dimension DM 051 Software Microsoft Publisher 2007 Microsoft Word 2007 Corel Graphics Designer Internet explorer 7 (www. logomaker. com) Suggest an alternative way for completing the task and what other hardware or software could you have used? For this task I could have used different programs or I could have edited my drawn designs on the computerSoftware Microsoft PowerPoint 2003/7 Adobe Photoshop CS2 Hardware Apple mack (OS 3. 0 Beta) How well did this task work? Overall I think I did quite well on this task, as I managed to use different programs and explore the different features of them, also I looked at the differences in the features between Microsoft Word 2003 and Microsoft 2007, I feel this has benefited me greatly. My logos look professional and smart, and I am pleased and the end result, however I feel I couldve put a slogan on all of the logos, not just one.

The Murray Darling Basin: An Analysis

The Murray Darling river bathroom An AnalysisThe Murray-Darling wash-hand stand covers 1,061,469 squ be kilometres or approximately one-seventh (14%) of the total region of Australia. The Three bulkyest rivers in Australia the (Darling River, the Murray river, The Murrumbidgee river) all run by dint of the Murray-Darling Basin. The Murray Darling Basin is home to the most diverse ecosystem in Australia. It has at least 35 endangered species of birds, 16 species of endangered mammals and over 35 different native fish species. Unfortunately 20 species of mammals possess already become extinct. It hold ups hydroelectricity, irrigation, domestic, industrial, recreational and waste activities. It alike produces over 40% of all Australian yield which is used in domestic and overseas markets.The aim of this topic is to look at the triad main issues regarding the Murray Darling Basin the urine quality, Droughts and Flood in the river and Blue-Green Algae. This report reflects o n some of the effects these issues are having on the Murray Darling Basin. The final section of this report pull up stakes make some recommendations to solve these problem. These issues are effecting the wellness of the Murray River and are damaging it as we speak. Current precautions and programs confound not been qualified to arrest environmental damage.Blue Green AlgaeBlue-green alga are a type of bacteria known as Cyanobacteria. Blue-green alga are a natural part of the fresh body of irrigate system environment. In favourable conditions they reproduce at very high rates to form blooms which are explosions in growth that dominate the aquatic environment, forming scums that can be toxic. Blue-Green algae interfere with other uses of the water and can affect human being health and have far-reaching consequences for the environment and the economy.Algae need stable water columns, Nutrients and sunlight to bloom. If these factors all combine to snuff ither and then persist for a few years, blue-green algae cells will accumulate in the surface layer of the water body and if the conditions persist for several days or more, the cells can multiply to dramatic numbers racket eventually forming a bloom. They need little or no descend, calm weather with little or no wind and hot sunny days these factors allow the water column to stratify, which is where a layer of warm surface water remains unmixed with the cooler, deeper water. Stratification can also result from differing densities by dint of the water column, where flavourier, denser water at the bottom remains unmixed with the fresher surface water higher up. There are many Dams built along the Murray-Darling Basin which restrict the flow of the river (little or no flow). As we are one of the hottest nations in the world it is natural to have hot weather. European agribusiness have removed 15 billion trees.TheyInfluence water quality by initiating undesirable tastes and odoursDiscolouration and unattra ctive scums.Are toxic with some species producing toxinsCan travail liver damage, stomach upsets and disorders of the nervous system in humans.Contact with high centralizations of blue-green growth can result in skin and eye aggravations.Although for each one State has extensive monitoring arrangements to detect and measure algaecomprehensive emergency plans for dealing with algal bloomsdetailed arrangements for alerting the public about health risksWater supply authorities have advanced trackment techniques to remove dissolved toxins.The problem of Algae is still a big threat to the basin and it is increasing.I advise the construction of more sewage treatment plants along the Murray-Darling Basin. Instead of dumping the sewage straight into the Basin it would be wise to treat the water before dumping the water into the Basin or we could re-use the water after it is treated. I will also the analogouss of to recommend to increase the flow of the river. A big machine similar to a b lender be planed inside the basin which would blend the water in the river preventing Algae to bloom. If such engineering science is not available then maybe the government would consider to fund engineers to come up with a device/machine like described above or even better.Changes in Drought and Flood patternsDrought and flood are a natural phenomenon in the MurrayDarling Basin. Throughout wet years, the streams of the Basin will overflow into floodplains. However during times of drought the rivers become strings of disconnected waterholes along the course of the riverbed. On average, the natural flow into the Basin is more or less 33,000 GL per year but this varies greatly from year to year. Human uses of water has highly regulated the system with many structures such as dams, locks and weirs resulting in increasing trespass on both drought and flood. After almost a decade of drought, a return to wetter conditions throughout the Basin in 2010 led to far-flung flooding. This res ulted in the inundation of many floodplains and refilling of the Basins water storages. The basins total water storage increased from 32% to 81% during 2010-11. It enabled numerous species to recover from the impacts of a long dry season. Climate change studies predict that the climate of the MurrayDarling Basin is likely to become drier in the future, due to the rising concentrations of greenhouse gases in the atmosphere. Many places along the basin suffer the worst from drought as they are in risk of not obtaining enough drinking water to defy its population let alone its farmers. There is a projected impact of a 10% reduction in the average surface water accessibility across the whole Basin in 2030. Total losses caused by the severe 1982-1983 drought, for example, were estimated by the Australian Government to exceed $3 billion. The long-term health of the whole system is really in danger. It has also been discovered that 4% of water that Australia gets from rainfall reaches t he sea from the basin.Operation of the River Murray system is based primarily upon the authorization and management of the four main storagesDartmouth ReservoirHume DamMenindee lakes storage schemeLake VictoriaIn times of drought water is used from the dams storage for all activities.They provide safety to towns and cities from the tolls of flood and it will take a lot of time and money to recover. The government of Australia provides drought packages to support our farmers in major water crisis. Many areas in Australia have water restrictions to help conserve water for future use. Some areas also usewater recycling,desalinationplants and dig bores into the ground to get more water for their residents like that in Western Australia which was the first state to tap the ocean as a source of public drinking water produces 130 million litres of freshwater a day.I would like to recommend large scale constructions of desalination plants along coastal areas, it will help Australia to cum ulate the demands of the increasing population of Australia at present and in the future and to cope through major droughts. I would also like to recommend construction of dams in Queensland as they receive the most rainfall, but the water is not trapped and is hence wasted. Instead of using the rain water, they take water from the Basin to support their needs. The water can be used for all purposes. I would recommend the construction of more water storage facilities in drier parts of the county like Adelaide. It would also be wise for the government to stop the 4% of water obtained by rain from reaching the sea.Water QualitySalinity means the keep down of salt content in soil or water. European farming practices replaced native vegetation with crops and pasture. As a result, the plants designed to deal with salinity issues were removed. This resulted in the increasing of salinity problem. It affects ecosystem health, reduce drinking quality and cause economic loss in agriculture. It affects native vegetation, crops, pasture, wetlands and river systems it destroys native habitat and decreases biodiversity. With current practices there are no signs that the process of salinisation will slow down or be reversed within the foreseeable future.The quality of the Murray darling basin can also trigger algal growth. Matter disposed in the water carries nutrients which reduce the penetration of light which affects aquatic plants and animals. Lower water temperatures due to the release of water from deeper layers held in dams during summer can damage downstream ecological systems. Higher temperatures resulting from lack of flow from clearing of vegetation may worsen algal blooms. The water has low levels of dissolved oxygen because floodplains are flushed with organic matter which discolour the river water and make it appear blackish. The blackish water can sometimes become very low in dissolved oxygen resulting in the harm of aquatic plants and animals. Although these events can have a positive impact on the environment as they put nutrients clog into the system which promotes the growth of many aquatic organisms.Although, there have been actions taken to solve these issuesThe setting up of salt interceptions schemes throughout the Basin has helped to alleviate the problem of salinity.Toxins produced by Algae and other harmful particles are filtered and the water is purified before it is supplied to places.Many nutrients are put back into the water to promote the growth of many aquatic organisms.The government of Australia coin many water cleaning programs like The Australian Government has signed an bargain with the Australian Capital Territory that will see up to $85 million of Australian Government funds available to help clean up Canberras lakes and waterways.Have not had a very significant effect on the issues.The government of Australia funds many water cleaning programs like The Australian Government has signed an agreement with the Au stralian Capital Territory that will see up to $85 million of Australian Government funds available to help clean up Canberras lakes and waterways. I would also recommend the government to encourage farmers to practise water efficient farming and use pants that have roots which go deep into the earth to get their nutrients. The government should plant trees or bushed which remove salt from the water and soil like the salt bush. If current water problems continue Adelaide will run out of healthy drinking water by 2020. The government of Australia should also consider the introduction of strict laws and heavy penalties for dumping waste into the basin.ConclusionThe issues of the Murray darling basin are increasing. Ninety percent of Adelaides population is qualified on the basin for their drinking water. Most of these issues were not an issue in the early 18-19 century. Everything was natural and all issues had a solution, but increase in human activities have made these issues big. If nothing is done about these issues, Australia will have a very tough time surviving. These issues are increasing even with the current actions being taken, because of the increasing population, activities and demand of Australia. Australia is growing vastly every day new towns are being constructed, people are migrating, increase in digging and increase in farming. Australia needs water to support all these activities. If current conditions continue Australia will not be able to produce enough aliment and water to support its population let alone export anything. The agriculture industry consistently accounted for around 20 per cent of manufacturing sales and service income and in 200910($24.3 billion) it provided jobs for 226,750 Australians. The economy of Australia will crash and it will have to import even the basic of foods. The ecosystem will not be able to recover and eventually Australia will run out of water. It has also been predicted that in the future there will be m any wars for the sole purpose of obtaining water. Many advices included in this report will help solve other inter related issues, e.g. Construction of de-salination plant will help purify the water quality and to cope through major drought as well as Algae. The Australian government should consider the advices included in this report as they will help improve the health of the basin and ensure that Australia will have enough water in the future to support its increasing population.Bibliography